Self Made Online: How to build a brand without being the face of it

Not a fan of being on camera or want to have clear boundaries between your personal and professional life? This workshop is your guide to building a strong brand without having to be front and centre. Discover how to attract clients through the power of your business story, mission and purpose. Learn how to leverage your content to build a community and increase your revenue.

Whether you’re a freelancer, creative, or small business owner, you’ll leave with practical strategies to build an engaged community, increase your income, and show up with confidence. 

What you get

• How to attract opportunities without forcing self-promotion – Create a brand that speaks for itself, so your work gets noticed even when you’re not actively promoting it.
• The power of storytelling – Learn how to communicate your mission and values in a way that resonates with your audience and builds trust.
• How to build a community, not just an audience – Move beyond followers and likes – discover how to cultivate a group of people who genuinely engage with and support your work.
• Content strategies that work for you – Find ways to share your expertise and creativity without it feeling like a full-time job.

Meet the tutor

Kira Matthews is a confidence coach, speaker, and author of The 90-Day Future Self Journal. As the host of the No Room for Doubt Podcast, she helps people step into their boldest, most confident selves to make their dream careers a reality.

Kira has worked with brands like Dermalogica, Rimmel London, Ganni, Schuh, and On Running, as well as young creatives through CoachHood, a social impact organization making coaching accessible. Before launching her coaching business in 2020, she worked in fashion styling for Asos, Paul Smith, ES Style, Dazed Magazine, and Adidas. She knows firsthand how it feels to want recognition but struggle to stand out—and now she helps others navigate that same challenge with confidence.

Website | Instagram | TikTok | LinkedIn

Do I need any experience to take part?

This session is for any 18-30 freelancer or entrepreneur looking to grow their brand in the creative industries. Whether you’ve just started or you’re aiming to grow, come away with useful tips. 

About Self Made

Self Made Online is our free, online bite-size how-to’s giving 18-30’s the skills to go freelance or become an entrepreneur in the creative industries. Find out more about our Self Made programme. 

Self Made is powered by Inflexion.

I HAVE ADDITIONAL NEEDS. WHAT SUPPORT IS AVAILABLE?

We are committed to supporting D/deaf, disabled and neurodiverse young people, those with medical conditions, access requirements or any lived experience that may require adaptation, support or sensitivity. If there is anything you would like to let us (our youth workers, tutors or staff) know that will support your enjoyment and access, you can do so by emailing us at advicebase@roundhouse.org.uk, and we will contact you to discuss further how to best support your engagement.