Thursday 19 March
Iconic music and performing arts venue announces partnership with ELVIS, the entertainment-first growth studio
● The partnership sees ELVIS and the Roundhouse join forces to grow original entertainment in the UK
● ELVIS will become a key partner supporting the Roundhouse’s Freelance & Entrepreneur programme for young creatives
London, Thursday 19 March 2026: The Roundhouse and entertainment-first growth studio ELVIS have announced a partnership designed to support and inspire the next generation of creative talent. Bringing together the Roundhouse’s role as the UK’s leading provider of non-formal creative education and ELVIS’s position at the forefront of the creative entertainment industry, the partnership will give young people access to creative learning, opportunities to develop their skills, make new connections and benefit from the expertise of industry professionals.
ELVIS will engage directly with Roundhouse Works, the Roundhouse’s coworking space and development programme for early-stage creative freelancers and entrepreneurs aged 18–30s. Activity will be shaped in collaboration with the Roundhouse and is set to include masterclasses, workshops and drop-ins led by ELVIS
employees.
The Roundhouse opens creative pathways for over 10,000 young people per year, with a focus on supporting those who are currently underrepresented in the arts and creative industries. They provide direct investment in their development to ensure that diverse voices and talent thrives. As the first partner to join from within the brand and marketing space, ELVIS brings a perspective that is both complementary and distinct.
Caroline Jones, Associate Director of Partnerships & Philanthropy, Roundhouse Trust: “We’re excited to welcome ELVIS as a new Roundhouse supporter. Their industry expertise and understanding of the relationship between creativity, culture, and commerce will be invaluable as we continue to open doors for young people. Partnerships like this help us go beyond upskilling, giving the next generation a real line of sight into the entertainment industry and the opportunities within it for creative talent. “
Lucy Freedman, Chief Growth Officer, ELVIS: “The Roundhouse is one of those rare places where the walls carry genuine cultural history. Artists and ideas that shaped entertainment as we know it have passed through here. But what excites us most is what it represents for what comes next. It’s an entertainment hub in the truest sense: a place where the next generation of creative talent is already buzzing. We can’t wait to be part of these future stories.”
The partnership reinforces ELVIS’s Serious Entertainment™ proposition and its ‘Entertainment for Good’ principles, underpinned by the agency’s Ethical Entertainment Charter and its commitment to using entertainment as a force for positive change. ELVIS will also provide brand consultancy to the Roundhouse, while the Roundhouse’s cultural expertise, intelligence, and access will support ELVIS and its brand clients.