Self Made Live: Inside the Music Industry

Ages 18-30

with Kerenza Pickett (Live Nation) & Jackie Eyewe (Makers Agency) : In Conversation

Interested in a career in the music industry? From tour managers to promoters or live event creators and more, discover what it takes to build a freelance career today in this panel talk with two music industry pro’s Kerenza Pickett (Live Nation) and Jackie Eyewe (Makers Agency). 

Join us for insider insights, expert advice, and invaluable creative networking.

What you’ll gain:

  • Behind-the-scenes insights from top music industry experts working in live music and major record labels.
  • Actionable advice to help you successfully plan, promote, and launch your own live music events.
  • A live Q&A session where you can ask your burning industry questions directly to our speakers.
  • Post-show networking to connect, collaborate, and share innovative ideas with fellow creative entrepreneurs aged 18-30.

About the Speakers:

Kerenza Pickett 

Kerenza Pickett is a UK‑based live events professional whose career has been shaped by a lifelong love of music and an unwavering work ethic. Starting in the industry at just 17, she has spent every year since building her craft from the ground up learning, hustling, and proving herself in every role she takes on.

Primarily working as a promoter’s rep, Kerenza also brings her energy and expertise to artist liaison, stage management and festival operations. She has delivered shows with leading promoters including Live Nation, AEG, SJM, Kilimanjaro, DHP, Crosstown and Effigy, advancing tours and ensuring every event runs with precision, care and heart. 

Her festival experience spans Download, 50 Cent, Arctangent, 2000 Trees and Reggae Land, where she has supported artists, led backstage teams, overseen 

merchandise operations and run university volunteer programmes always with the same passion that first pulled her into live music. 

Kerenza holds an MA in Popular Music from BIMM Bristol and a BA in Commercial Music from Bath Spa University, grounding her hands‑on experience in deep academic understanding. Her journey reflects years of dedication, resilience and genuine love for the industry, a career built not by chance, but by commitment and drive.

Website:

Instagram: https://www.instagram.com/effigypresents/

Linkedin: https://www.linkedin.com/in/kerenza-pickett-894309247

Jackie Eyewe: 

Jackie Eyewe is the founder of Makers Agency, an end-to-end creative marketing agency launched in 2024. With over a decade of experience across music, entertainment and culture. 

Jackie spent five years at Atlantic Records UK marketing domestic and international artists including Stormzy, Burna Boy, Rita Ora, Lizzo, Cardi B and more before becoming the founding Marketing Director of 0207 Def Jam, where she spent a further five years leading marketing across the label’s roster of artists.

In 2024, Jackie took that experience and launched Makers Agency, bringing together creative, strategy, marketing and execution under one roof. Her reputation and track record have enabled her to work with an iconic roster of talent and clients, including Stormzy, Jorja Smith, Sienna Spiro, Island EMI, Capitol Records, 0207 Def Jam, among others.

Makers is built to create cultural and commercially impactful campaigns for entertainment clients. From ideation and creative development through to marketing strategy and execution – creating work and lasting moments that connect entertainment brands and audiences.

Instagram: https://www.instagram.com/jackieeyewe/

Linkedin: https://www.linkedin.com/in/jackie-eyewe-27037340/?isSelfProfile=false

Who it’s for:

This event is for anyone aged 18-30 who’s aspiring to work, or early on in their career in the music industry. 

Self Made live is our event series that puts you in the room with creative industry professionals at the top of their game. Be inspired by their stories, gain valuable insights and have the chance to ask them your burning questions.

Previous guests include Mercedes Benson, Rudimental (Amir Amor), Zeze Millz, Le Gateau Chocolat, Jaykae, Sophia Thakur and Merky Books’ Lemara Lindsay-Prince. 

How to join

Book your place now online. 

Essential Info

  • Date: Wed 18 November
  • Time: 6.30-10pm (post-show networking 8.30-10pm) 
  • Location: Davey Studio 
  • Age: 18-30 
  • Price: £5

I’M NOT SURE I CAN AFFORD TO TAKE PART…

If you need help to pay for things like project fees, transport or childcare, we can help. Find out how you can get support. If you are using a bursary to pay for the project, please ensure you arrange this with the Advice Base with plenty of time before the start of the project.

I HAVE ADDITIONAL NEEDS. WHAT SUPPORT IS AVAILABLE?

We are committed to supporting D/deaf, disabled and neurodiverse young people, those with medical conditions, access requirements or any lived experience that may require adaptation, support or sensitivity. If there is anything you would like to let us (our youth workers, tutors or staff) know that will support your enjoyment and access, you can do so by emailing us at advicebase@roundhouse.org.uk, and we will contact you to discuss further how to best support your engagement.

Kerenza Pickett 
Jackie Eyewe

Self Made Live: Inside the Music Industry

with Kerenza Pickett (Live Nation) & Jackie Eyewe (Makers Agency) : In Conversation

Ages 18-30

Roundhouse Studios