Beyond #BlackOutTuesday: creating authentic and meaningful brand communications that resonate with audiences long-term

This session will explore the importance of long-term authentic representation and robust audience development strategies, that move beyond tokenism to create meaningful engagement with ethnically diverse audiences, with a particular focus on Black audiences and the resonance of the Black Lives Matter movement.

Host: Iman Hussein, Blanguage

Outside of the office, and when not in a global pandemic, she can be found at an exhibition, at a music event, or adding to her extensive sneaker collection. She is passionate about improving diversity in the creative industries.

Panellist: Monique Baptiste Brown, Head of Marketing & Audience Development at Brixton House

Arts marketer, cultural strategist, researcher, and working mum. Monique’s experience spans across the arts and cultural sector including art forms and creative practice in theatre, museums and heritage, film, and literature. A lover of stories whether on screen, page or stage, she is motivated by diverse narratives and audiences. She has led commercial campaigns for Broadway and West End productions and is passionate about championing grassroot and community-focused initiatives. Her work includes the opening of the UK’s first dedicated heritage centre Black Cultural Archives, and more recently #CultureNeedsDiversity campaign and #HereToStay redundancy campaign. She is the co-curator of #BCAFilmFest that showcases Black British film and co-founder of #BlackWomxnInTheatre movement. As a researcher she focuses on cultural valuation and production processes within institutions. Her Masters in Postcolonial Culture and Global Policy led to empirical research on today’s education system and well-being of young people; and a critique on cultural economics and value systems in the UK. She currently lectures on community development, arts policy and business arts marketing at Mountview drama school. She is a London representative for the Arts Marketing Association, Mentor for the Sour Lemonades and sits on the steering committee for What Next? She is also currently the Head of Audiences and Communications at Brixton House due to open in 2021.

Panellist: Viya Nsumbu, Edelman

Viya Nsumbu is an expert in the fields of communications and reputation. With experience spanning multinational companies, arts, culture, and politics, she advises brands and senior leaders at the most critical moments for their organisations. Currently in the Corporate Reputation team at global communications firm, Edelman, she leads international communications strategies for the world’s biggest brands, as well as advising on diversity, equity, and inclusion issues. She served as a London borough councillor between 2014 and 2018, working to put community voices at the heart of local decision-making.