The UK ad industry is set to come together again for another fundraising music quiz extravaganza – all in aid of the Roundhouse Trust.

AdLondonCalling was originally the brainchild of Spotify’s Marco Bertozzi and Vizeum’s David Grainger who decided to come together a few years ago to raise money for the Grenfell Tower tragedy. The industry event proved so popular, it has been replicated a number of times, each time raising money for well-needed charities.

This year, the event, which is backed by Spotify, will again be taking place at the Roundhouse in Camden and will see agencies, media owners and tech providers come against each other in a fun, music-only quiz hosted by the well-known Sounds Familiar.

All proceeds from the event will be going direct to the Roundhouse charity, whose Creative Programme helps young people from lower socioeconomic and diverse cultural backgrounds.

About the Roundhouse

Each year, Roundhouse gives thousands of 11–25-year-olds the chance to develop their skills and confidence through creativity – in music, media, or the performing arts and beyond. The Young Creatives programme helps them find new perspectives and new directions. Whether it’s helping someone get into education, or out of a rut. Or supporting their early career in the arts. Whatever the spark, Roundhouse nurture’s it into a flame that can change everything.

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